Innovation

5 Innovation Gym Top Tips for instant impact for your team:

A common problem organisations face when up-skilling their teams is that the daily priorities of running their business, leading projects and conducting research will always be more urgent than growing the capability of an organisation, even though the need for the latter is recognised as being important. 62% of people on a training programme tried

Brands will only be successful if they connect emotionally with their users. We can identify the most relevant functional benefits but can stop short of laddering these up to powerful emotional desires that will connect these brands to their consumers and set them apart from their competitors. Unlocking Emotional Insights. Different cognitive functions control different

We use stories as a powerful framework to fuel successful innovation because they are central to human experiences and serve as a powerful connector between people. Here are five lessons that stories can give us to help us innovate: 1. Stories Connect with the Head and the Heart. Data, facts and models do not. When

When working with clients recently in the food and drink sector, we were once again reminded of the value of deeply understanding the culture of a category within a country or region. This understanding must delve back into history, looking at how the culture has evolved over time and consider how trends will shape it

A recent Sunday Times article grabbed our attention when it quoted Debelle de Montby’s review of the changing consumer demands in China ‘The key lies in telling better stories, not adding new storeys to flagship shops. Chinese consumers expect a narrative from brands. They want to be charmed to think a label would like them

So much of the sustainability conversation is influenced by our rear-view mirror, as we attempt to fix problems that have been created over time. And while this is important, what if we could design sustainability into our propositions right from the beginning? What should a product or service with sustainability at its core look like

A good idea = desirable + believable + distinctive. Desirable Ideas come from Human Insight Desirable ideas are frequently grounded in deep human insight. Many of our clients are drowning in extensive data, yet this often lacks the emotional depth that should be found in a good human insight. As a result, new ideas generated

1. Identify where your project is positioned on the innovation process Has the project become a bit stuck or have you skipped bits? Would it benefit the project to back up a little and quickly refresh your skills with Deeper Insights or User Journey mapping in order to ground yourself with what your user needs